Ida is the CEO of Tunku Abdul Rahman Foundation (YTAR), which aims to build a thriving, equitable and inclusive Malaysian society where all Malaysians are able to achieve the full potential of themselves and the nation. The Foundation empowers high potential and high need Malaysian youth aged 16 – 25 through higher education access, undergraduate scholarships, and employability programmes. She is also the Co-Founder of Closing The Gap (CTG), a programme that empowers bright, under-represented secondary school students to aspire for higher education. CTG is now a programme folded under the Foundation.